Survey Design Experience

Likelihood-of-Confusion Surveys

  • Eveready
  • Squirt
  • Forward Confusion
  • Reverse Confusion
  • Initial Interest Confusion
  • Post-sale Confusion
  • Mark Strength

Secondary Meaning Surveys

  • Word Marks
  • Design Marks
  • Trade Dress

Dilution Surveys

  • Fame
  • Brand Recognition
  • Association
  • Mark Strength
  • Blurring
  • Tarnishment

Genericness Surveys

  • Teflon
  • Thermos
  • Word Marks
  • Product Design

Grey Market Goods

  • Materiality

Secondary Liability Surveys

  • Seller identification

Brand Valuation Surveys

  • Apportionment
  • Conjoint Analysis

Patent Surveys

  • Conjoint Analysis For Value Apportionment
  • Non-infringing Alternative Analysis

False Advertising

  • Message
  • Materiality
  • Claim Substantiation

Right of Publicity

  • Value Apportionment

Defamation

  • Brand Impairment
  • Brand Tarnishment

Copyright

  • Substantial Similarity